The 10 Most Popular Perfumes in 2023
When it comes to perfumes, there are many factors that go into choosing a scent that you like. These can include its price, your personality, the occasion, and, of course, the particular scent notes that you love wearing day in and day out. In a culture where trends are constantly changing, it can be hard to keep up with what is 'in' right now. Trends in fragrances come and go, and with hundreds of brands out there, finding just the right one can be a real challenge for many women.
In this blog, we will cover the 10 most popular perfumes that particularly stood out to us this year. It will be an interesting mix of popular women's scents from the past—both classic and modern— as well as one or two upcoming newbies. We are sure that you will love them all as much as we did!

Maison Francis Kurkdjian Baccarat Rouge 540

Baccarat Rouge 540 was launched in 2015 by Francis Kurkdjian. It is a modern classic fragrance, the perfect blend of traditional perfumery with modernity that makes it so popular. There is a sweet, enticing smell to the perfume, with a layer of warmth and comfort to it. Featuring a delicate blend of saffron, jasmine, amberwood, fir resin, and cedar, this is unlike any other scent you've experienced before. It’s no wonder Baccarat Rouge 540 has become a firm favourite with perfume lovers. 

Parfums de Marly Delina

Do you want a seductive women's fragrance with a touch of elegance and allure? Then you might want to consider Delina Eau de Parfum. Featuring a rich blend of fruity top notes including litchi, rhubarb, and bergamot, this fragrance will immediately capture your attention with its sweet and refreshing scent.

As you head out for the evening, the fragrance releases an elegantly rich blend of Turkish rose, peony, musk, and vanilla heart notes, adding a touch of sophisticated sweetness to the scent. It then finishes off with cashmeran, cedar, Haitian vetiver, and incense base notes, giving it a warm and earthy ending that is sure to turn heads wherever you go. If you've been meaning to try out the Parfums de Marly range, then Delina Eau de Parfum is a must-try for any perfume enthusiast or lover.

Escentric Molecules Molecule 01

Molecule 01 by Escentric Molecules is a minimalist fragrance that works with your body's chemistry to create a truly personalised scent unique to each wearer. Its 'invisible' scent contains only one note: the aroma-molecule ISO-E-Super, which can be subtle for some people while being deep, intense, and long-lasting for others. The nose behind it is the talented perfumer Geza Schoen, who describes the fragrance’s personality as being “one of those skin-sexy scents that make you want to nestle into it."

Molecule 01 is a great unisex fragrance for both daytime and evening wear, and it’s an excellent choice for the spring and summer months. Consider Molecule 01 if you want a delicate yet intoxicating scent that is uniquely yours.

Le Labo Santal 33

Santal 33 is a classic unisex fragrance that captures the spirit of the American West. It has a distinct aromatic scent thanks to its strong, rich woody notes and a dash of spice. Santal 33 is also one of the most familiar scents in many New York bars and restaurants due to its popularity among those who socialise in the megacity of 8.5 million people. This perfume is ideal for any social setting or special occasion. It's also fantastic for pairing with other perfumes to create your signature scent.

Tom Ford Private Blend Lost Cherry

Lost Cherry by Tom Ford is a delicious blend of tart cherries and sweet vanilla drenched in cherry liqueur, with a sprinkle of bitter almond. It is a sensual and sophisticated fragrance that captures the essence of summer. The top notes of cherry give way to a heart of rose, jasmine, and plum, while the base notes of tonka bean, cloves, and sandalwood create a warm, rich, and seductive finish. Whether you're heading out for a romantic evening or simply want to enjoy the sweet smell of summer, Lost Cherry is sure to please anyone who loves sweet and fruity scents.

Byredo Gypsy Water

Want a scent that makes you stand out and gets you compliments? Then you need to try Byredo Gypsy Water. This perfume, released in 2008, is timeless and full of character that captures the true essence and beauty of Romani culture. It is also one of our top 10 best-sellers. The woody notes of pine needle and sandalwood are combined with amber, vanilla and fresh citrus scents to create a special blend that will leave you feeling pleasant and desired.

Glossier You

You by Glossier is a truly one-of-a-kind scent experience that’s hard to put into words, but is sure to captivate anyone’s senses. The top notes of citrus, galbanum, and artemisia give it a refreshing start, while the heart notes of juniper berries, pink pepper, jasmine, and rose give it a sweet touch of elegance and gentleness. Finally, the base notes of ambergris, vanilla, and labdanum create a warm and cosy finish that lingers on the skin for hours on end.

This splendid artistic creation from Dora Baghriche and Frank Voekl is an all-round fragrance that can be worn for any occasion, be it a date, a casual outing with friends, or even to work. It is also a unisex fragrance that is delightfully translucent and alluring, making it perfect for both men and women.

Love By Kilian Don't Be Shy

Love Don’t be Shy is a seductive Amber fragrance for women by Kilian. It is an alluring, exhilarating, and unforgettable scent that captures the innocence and sweetness of love. Originally launched in 2007, this fragrance opens with fresh, aromatic floral tones followed by a soft orange blossom and a layer of smooth and sweet honeysuckle. A warm caramel and vanilla base add extra depth and richness to the scent, making it long-lasting and memorable to anyone who comes into contact with it. 

Parfums de Marly Layton

Layton is more than just a fragrance - it's a journey through time. This unisex scent is a true masterpiece inspired by the elegance and opulence of the Versailles court. From the first spritz, you're enveloped in a world of fresh, tangy bergamot and juicy apples, with a hint of calm lavender. As the scent develops, gentle and graceful floral notes of jasmine, violet, and geranium begin to emerge. The base notes of vanilla, patchouli, and guaiac wood create a warm, comforting finish, while a touch of pepper adds a spicy kick to the fragrance. And the best part? Throughout your scent journey, the subtle aroma of caramelised coffee lingers on your skin, truly capturing the essence of luxury and royalty.

Tom Ford Private Blend Tobacco Vanille

Indulge in the ultimate fragrance experience with one of our must-try perfumes—Tobacco Vanille by Tom Form. This beautifully crafted scent is a real attention-grabber, exuding ‘class’ and ‘opulence’ with each spritz. The harmonious balance of blended spices and tobacco leaf in the top notes gives way to sumptuous vanilla, cacao, and violet leaf, ending with the base notes of ambergris and sandalwood. The result? A deeply warm, inviting fragrance that lingers on your skin for hours, mesmerising and enamouring those around you. Tobacco Vanille is a versatile unisex fragrance that is best worn in the late evenings and is sure to make you feel confident and sophisticated no matter the occasion.

Final words

From the sweet, enticing smell of Baccarat Rouge 540 to the timeless, classic scent of Parfums de Marly Layton, the world of perfumery has never been more diverse and exciting. In 2023, it's clear that perfumes are more than just a simple accessory - they're an extension of our personalities, a way to express ourselves, a way to feel comfortable and confident in our skin, and a way to leave a lasting impression on those around us.

So whether you're a fan of the classics or prefer to experiment with the latest trends, there's never been a better time to indulge in the luxurious world of perfumery. So, why not treat yourself or a loved one to a selection of our women’s fragrances and immerse yourself in the beauty and magic of perfumery?