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Perfumes and scents are often synonymous with each other. So it’s not surprising that they are used interchangeably. But they also have important differences.

Choosing a perfume is a deeply personal experience. It's about exploring your options and experimenting with different scents, notes and fragrances to find the one that’s right for you.

Did you ever wonder what is meant by a unisex perfume? Because if men are from Mars and women are from Venus, how can there be a unisex scent that appeals to both sexes? 

Fragrances have always been synonymous with 'pleasantness' regardless of one's culture, background, ethnicity, or even gender. They have been a form of expressing oneself.

Smell is one of the oldest and most developed senses, which is essential for our basic survival. From feeding, choosing mating partners to avoiding danger, different smells can influence human behaviour by increasing attentiveness and pain threshold, improving mood or stress response, and even evoking nostalgia.