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Born and educated in Virginia, Ellis initially entered the fashion world through the retail side. Earning a master's degree in retailing from New York University, he returned to Virginia to work as a buyer and merchandiser, and eventually co-founded his own retail store. A move back to New York to join a sportswear company eventually led to an opportunity to design a womenswear collection. Although Ellis could not sketch, his experience with clothing and the fashion industry enabled him to create one of the most successful sportswear lines of the 1970s, culminating with the introduction of his own brand in 1978.
The Perry Ellis line expanded over time to include menswear, accessories, shoes and perfume. The first Perry Ellis fragrances, Perry Ellis for Women and Perry Ellis for Men, debuted in 1985