Molecule 01 contains only the aroma-chemical Iso E Super, which, on its own, is less of a fragrance than an effect. The wearer may notice a subtle, velvety, woody note which will vanish, then re-surface after some time. More than this, she or he will notice the impact the fragrance has on other people, because Molecule 01 lends an indefinable allure to the wearer. In fact, its effect is almost pheromonic.
Molecule 01 was the winner at the InStyle Best Beauty Buys Awards 2016 for Best Cult Fragrance.